CELEBRITY BIG BROTHER: Coral are the latest bookie to report a massive gamble on previous rank outsider Alex Reid, who is their new favourite to win the show on Friday.
The cage fighting boyfriend of Katie Price was a 50/1 outsider less than two weeks ok but his entertaining antics have seen countless plunges in the betting shops and online and Coral.co.uk now make him their 10/11 favourite.
“Alex would win hands down if the winner was crowned for entertainment, and his popularity is showing in our liabilities, he is the biggest gamble of the series and a terrible result, but easily the most deserving winner,” said Coral spokesman Gary Burton.
Vinnie Jones is sliding out of the reckoning by the day having drifted from 8/15 at Victor Chandler to 5/1 today.
Dane Bowers is 888sports second favourite at 7/2 whilst Jonas Altberg aka Basshunter and Nicola Tappenden are 14/1 with Skybet and bet365 respectively.
Nicola is Ladbrokes 1/3 jolly to be the next person evicted from the house.
Meanwhile William Hill, now offer 10/1 that he splits with Jordan split within a week of him leaving the house.
“In the last twenty four hours 97% of bets taken on Big Brother have been for Alex,” said Hill’s spokesman Rupert Adams. “We think that the general public is once again showing their disapproval of Jordan as if he wins she will perhaps lose her hold over him.”