Superstar Frankel rewarded punters in the Duel on the Downs at Glorious Goodwood – and Ladbrokes joined in with the celebrations.
David Williams of Ladbrokes said: “Sure, we’ve lost an absolute fortune but it was one of those days when it scarcely seemed important. Frankel and Sir Henry Cecil have a public following that goes well beyond the traditional racing parish.
The horse’s thrilling win at Goodwood has lifted everyone in racing and, hopefully, sports fans beyond the turf.
Our trading team might be groaning but our marketing team are delighted. It was a wonderful race on a wonderful day.”
Ladbrokes laid one enormous bet of a staggering £242,000 at odds of 8/11 on the three year old on the morning of the race. Frankel was returned the 8/13 favourite after more sustained support from his followers.