“The first Olympics on home soil for 64 years will be the biggest ever in betting terms, as turnover across the industry could top £50 million, although to put that into perspective, it would still be just a tenth of the turnover generated by Euro 2012. However, it will still be big in Olympic terms, due to several factors,” Coral’s David Stevens told Betrescue.com.
“Firstly, we’ll be offering more markets on more events than ever before, secondly, there will obviously be blanket media coverage before and during the games which will boost interest. Thirdly, British sport is on a high at present, with Bradley Wiggins making history as the first British winner of the Tour De France, Andy Murray reaching the Wimbledon final, and with a host of British medal hopes, led by heptathlete Jessica Ennis, who is odds-on to win Gold, patriotic punters will have plenty of home favourites to back,” added Stevens.
“Finally, we will be welcoming hundreds of thousands of overseas visitors to the UK, many of whom might want to enjoy having a flutter on the games, something that they are unable to do in their home countries,” said Stevens.
“The IOC may have raised concerns about the possibility of betting-related scandals affecting the games, but we are confident that any skulduggery would not involve well-regulated UK firms, although of course we would not become complacent, and would as always communicate any suspicious activity to the relevant authorities,” concluded Stevens.
To win Gold – others on request
8-15 Alistair Brownlee, 8-11 Jessica Ennis, 11-10 Helen Jenkins, 6-4 Mo Farah, 5-2 Jonathan Brownlee, Tom Daley, 11-4 Dai Greene, 3-1 Sarah Stevenson, 7-2 Louis Smith, 4-1 Greg Rutherford, 5-1 Phillips Idowu, Perri Shakes-Drayton, Mhairi Spence, 11-2 Holly Bleasdale, 6-1 Robert Graberz, 7-1 Christine Ohuruogu, 12-1 Goldie Sayers, Yamile Aldama, Paula Radcliffe, 14-1 Shara Proctor,
Team GB total Gold medals
8-13 24 or less, 6-5 25 or more
Team GB total medals
4-7 64 or less, 5-4 65 or more
Most Gold Medals
4-7 USA, 5-4 China, 40-1 Great Britain, Russia, 100-1 Germany, 200-1
Most Medals (Gold, Silver, Bronze)
4-11 USA, 9-4 China, 25-1 Russia, 50-1 Great Britain, 66-1 Australia
Where will Team GB finish in the medal table?
11-8 3rd or higher, 11-8 4th, 6-1 5th, 8-1 7th or lower, 12-1 6th