Coral will lay any customer a ‘win’ bet to win £10,000 at the price available at that time on any horse running at Cheltenham.
Coral has also announced two major trading offers for the Cheltenham Festival, in the form of a customer promise, based on old fashioned bookmaking values of honouring prices and laying bets.
Throughout the Cheltenham Festival:
• Coral guarantees to lay its advertised prices for twice as long as usual between 8.30am and 9am in its 1,700 betting shops
• Coral will lay any ‘win’ bet from any customer to win £10,000 on any horse running at Cheltenham at the price available at that time, from 9am each day in its betting shops, online and on the telephone.
“By guaranteeing our prices for half an hour every morning, punters know that they can get a bet on at the Coral prices advertised in the papers for longer than any other bookmaker,” said Coral’s David Stevens.
“Our pledge to lay any customer a bet to win up to £10,000 on any horse running at Cheltenham is totally unprecedented. It is however completely in keeping with our commitment to return to old fashioned bookmaking values for the most traditional of betting festivals. This pledge will apply to all customers, no matter how shrewd or informed they are, and will undoubtedly see some serious betting action across all Coral channels, especially with so many ‘bankers’ in action,” added Stevens.
“The Cheltenham Festival is one of the most important meetings of the year as far as we’re concerned, and certainly one of the busiest, with over £300 million likely to be wagered on the 27 races across the UK betting industry. The popularity of this meeting is also likely to have a positive knock-on effect on the rest of our business, which could feasibly see total turnover over the next week reach £500 million, proving how resilient gambling is as a leisure pursuit,” explained Stevens.
“On the downside, we can’t remember a Festival where so many fancied horses were in action, especially in the big championship races, and these reigning champions, along with the likes of Quevega and Sprinter Sacre, will be written on thousands of betting slips next week. Wins for all these hot favourites would ensure bookmakers endured their most painful payout since Frankie Dettori went through the card at Ascot 16 years ago, a day that saw £40 million returned to punters,” said Stevens.
“It’s fair to say we are approaching this year’s Festival with more than a little trepidation, as the age-old battle between bookie and punter is likely to rage fiercely over the next four days, hopefully we’ll still be standing at the end of it!” concluded Stevens.
The Coral Cheltenham Offers:
1. Coral will GUARANTEE its prices for longer than ever before:
Between 8.30am and 9am Coral will guarantee to lay its advertised prices in our 1,750 betting shops. (On certain selections where demand is highest bet restrictions may apply with regular customers getting their usual stakes)
2. Coral will PLEDGE to lay any ‘Win’ bet on any horse to win £10,000:
From 9am each day Coral will lay any customer a ‘win’ bet to win £10,000 at the price available at that time on any horse running at Cheltenham that day. Available in betting shops, online and on telephone. (Does not apply to mobile due to operational limitations, or at Cheltenham racecourse pitch and shop)